Picture-Perfect Product Photography: Your Easy Guide to Selling Stuff Online!

An online merchant doing product and photography research for her brand.
David Martinez
October 2, 2023

In this article we will demonstrate what makes a great Ecommerce photo, how to gather supplies, choose a background and position your product. We'll review perfect angles, focusing, editing and uploading as well.

Hey there, ecommerce store owner! Are you ready to make your products shine like a diamond in an ocean of rocks? Well, you're in luck because we're about to spill the beans on the art of fantastic product photography without diving while keeping the technical aspects at bay. Grab your camera (or even your smartphone), and let's get started!

What Makes a Great Ecommerce Photo?

Imagine you're scrolling through an online store, and you stumble upon a product photo that's so clear and captivating, it practically begs you to hit the "Buy Now" button. That's what we're aiming for here – product photos that grab your customer's attention and make them say, "I gotta have that!"

Step 1: Gather Your Supplies

First things first, grab your product and give it a good dusting. You don't want any sneaky specks stealing the spotlight. Now, find a space with plenty of natural light (near a window is perfect) or use some affordable, soft artificial lights if Mother Nature isn't cooperating.

Step 2: Choose Your Background

For a clean and professional look, use a plain, solid-colored background. You can go with white, black, gray, or any color that suits your product's style. Just remember, it should make your product pop, not steal the show! In future articles, we’ll discuss how to place your products into custom scenes, but we’ll start here for now.

Step 3: Position Your Product

Place your product front and center, but leave some room around it. This "breathing space" helps your product stand out. If your product is flat, use a tripod to keep your camera steady. No one likes a blurry pic!

Step 4: Get That Perfect Angle

Now, it's time to get down to your product's level. Seriously, get low! Shooting from the same height as your product makes it look more appealing. Try different angles to see which one works best – you're the boss here!

Step 5: Focus and Click!

Don't worry, you don't need a fancy camera. Most smartphones today have pretty decent cameras. Just make sure your product is in focus, tap the screen where your product is, and click away. Keep your hand steady, and you're golden!

Step 6: Editing Magic

You don't have to be a wizard, but a little editing can make a big difference. Use simple photo editing apps to adjust brightness, contrast, and colors. Keep it natural – you don't want your product looking like it just stepped out of a sci-fi movie! Again, we’ll touch placing your product onto custom scenes in future content.

Step 7: Upload and Showcase

Finally, upload your stunning photos to your online store, and watch your products steal the spotlight. Remember, practice makes perfect, so don't be afraid to experiment and learn as you go.

And there you have it, ecommerce superstar! With these easy-peasy steps, you're on your way to creating product photos that'll make customers click that "Buy Now" button faster than you can say "cheese!" Happy snapping, and may your sales soar like a majestic eagle! 📸💰